Cryptocurrency exchange Okcoin has announced Randi Zuckerberg — the sister of Meta CEO Mark Zuckerberg — will exist joining the platform'southward brand advisory council in its aim to bring more than women into crypto.

In a Thursday proclamation, Okcoin said that in add-on to hiring Zuckerberg, the commutation would be committing $1 million in an effort to reach a 50% female user base of operations by 2025. Zuckerberg was the former director of market development and a spokesperson for Facebook until she resigned in 2022, moving on to start her ain social media firm in addition to founding the Zuckerberg Establish — a programme aimed at educating business leaders, entrepreneurs and students.

"Crypto and this new era of wealth creation should be open to everyone," said Zuckerberg in a video promoting her move to the crypto exchange. "I've joined Okcoin's advisory council to back up that mission and bring more women into the earth of crypto."

With the hiring of Zuckerberg, Okcoin will accept many women in fundamental leadership positions at the exchange, including CEO Hong Fang as well as head of content and brand Mandy Campbell. Fang told Cointelegraph last twelvemonth the crypto exchange had seen a pregnant influx of women in 2022, with 50% of female users to the platform in the beginning quarter being new.

"Historically, women and other marginalized groups have been locked out of the traditional financial system," said Fang on the $i meg commitment. "Cryptocurrency is turning this norm on its head through the wealth-creating opportunities created by decentralized finance, but we're all the same seeing lower adoption amidst women."

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Founded in 2022, Okcoin is one of the world's oldest crypto exchanges and has steadily expanded to serve customers in more than than 190 countries. Though its headquarters are based in the United States, the commutation secured regulatory approval to operate in Malta and kingdom of the netherlands in July.